Imagine you receive a call from a small business or startup owner who needs some design work. He says he doesn’t have time to do it himself and asks for a quote. When you give him the project estimate, he thanks you for your time, never to be heard from again. Throughout your career as a graphic designer, it’s probably happened to you countless times.
Professional design work is notoriously undervalued in small businesses. When financial times get tough, the creative budget is one of the first things cut. Only one small business out of several have a dedicated graphic designer on staff. In one sense, that’s great news for freelance designers and design agencies, but it also highlights exactly where designers fit on a small business’ list of priorities.
Today i am discussing that why small businesses and startups should make design a priority.
You dress up for an important business meeting with someone new so you can make a good first impression. Think about the impression your business makes when potential customers are introduced to your business for the first time. Design can help make that first impression a good one.
You only have one chance to make a first impression. Whether it’s a website or the logo design. Potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility and that’s priceless. No matter how great a product or service, with poor design, it’s unlikely anyone will stick around the company’s website or keep its email long enough to find out.
Having a consistent look and feel for your brand adds value. Design can help people remember your brand and become loyal customers.
A slick website is nice to have. A slick website that converts is even nicer. Design isn’t just about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for instance. A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a small business.
Think about this. If you don’t do it right the first time, then it will take more time and money to fix the problem. You will not grow your customer base as quickly as you want to. Using good design from the very beginning, and spending some money up front, is a wise investment. You could gain more customers and make more money right away.
Customers have a lot of choices. If there is not much difference between the products they are considering, design and creativity can influence them to buy your products.
With all of the money small businesses and startups are spending on marketing and getting their messages just right, some of that money could be used to make design a priority and visually communicate to customers the same things they are saying with their marketing copy. When design is made a priority, your customers see it and they react because you have gained their attention and maintained it long enough for them to start talking about it with friends and family and sharing it with people they know. Great designs make you look good and make your customers more attentive to your offerings, all of which in turn will help with your profits and sales.